We helped Airbnb understand Chinese travellers as family travel grew in popularity.
The challenge
Airbnb offers an online travel community and access to unique homes and experiences around the world. As family travel became more popular, Airbnb needed to understand Chinese travellers better.
Our approach
We were brought in to help Airbnb become top of mind for Chinese travellers and increase brand awareness, consideration and preference.
The result
Full case details are available on request.
Brand-wide figures reflect the client’s overall performance, not this project alone.
