Case studies.
From insight to impact.

42 case studies

Royal Caribbean

Optimising Royal Caribbean’s booking system

LCSD

Transforming user journeys for Hong Kong Public Libraries

FEHD

Reinventing online liquor licence applications

Oreo

Turning cookies into mooncakes

Wrigley’s

Introducing new flavours for Wrigley’s China

IKEA

Reinventing life at home in Asia

Google Play

Asian gamers’ smart payment and monetisation strategy

AIA

Digitalising AIA’s automated submission solution

Philips

Powering user engagement for Philips smart lighting

HSBC

Understanding a new generation of wealth

Dior

Validating a skincare concept with young Chinese women

Club Med

Exploring a new resort market with Club Med

The North Face

Hiking reborn: an immersive brand experience

Marc Jacobs

Crafting a luxury brand identity for China

Pernod Ricard

Supporting Pernod Ricard’s entry into China

Tim Hortons

A comfortable, local dining space for Tim Hortons

Gululu

Building children’s water-drinking habits

BD China

Reinventing the hospital blood-testing process

Vivo

Finding emerging trends and new consumer segments for Vivo

K11

Redesigning the luxury shopping experience at K11

KOSÉ

Tracking perceptions of KOSÉ’s SEKKISEI launch

HKFORT Foundation

New norms for Hong Kong’s post-COVID restaurant industry

Swiss Re

Creating a new consumer brand identity for Swiss Re

HSBC

Workplace welfare solutions for SME employers

Fidelity International

Refreshing APAC workplace D&I communication

Vans

Decoding youth culture and prosumers in China

Timberland

Redefining Timberland’s brand DNA in China

Adidas

Supporting the mental health of young Chinese athletes

Oatly

Rekindling young people’s environmental activism

SodaStream

A go-to-market strategy for SodaStream in China

Benecol

Repositioning Benecol for Hong Kong

Shinho

Repositioning communication for Shinho

De Beers

Testing an iconic slogan with a new generation

Intel

Discovering the ideal gaming experience

Western Digital

Understanding feelings about digital memories

Lee

Increasing sustainability through insight-driven design

Lee

Designing the most flattering jeans

City University of Hong Kong

Student and stakeholder perception audit

B. Braun

Exploring the future of surgery

Airbnb

Becoming top of mind for Chinese family travellers

LEGO

Exploring the future of play

Cigna

Curating a customer summit and predicting APAC trends

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