We used consumer data to create store designs and visual merchandising that open new revenue streams for K11 Select stores in Hong Kong and China.
The challenge
K11 blends museum and retail space. To grow new revenue at K11 Select stores, it needed store designs and merchandising that resonate with its customers in Hong Kong and China.
Our approach
We defined K11’s core target consumers, observed in-store shopping and interaction with point-of-sale materials, and analysed product trends to validate purchase decisions.
The result
A design model covering shop windows, campaign themes, products and point of sale. It was applied beyond K11 Art Mall to K11 MUSEA and ATELIER King’s Road from August 2019.
Brand-wide figures reflect the client’s overall performance, not this project alone.
