We measured how consumers saw KOSÉ and its SEKKISEI line before and after a new campaign launch.
The challenge
KOSÉ was preparing a campaign for SEKKISEI and wanted to evaluate its brand communication and monitor the performance of its PR activity.
Our approach
Surveys and online interviews before and after launch gave a rounded view of how middle- to high-income consumers saw the brand and product.
The result
Clear evidence on brand impressions and communication that informed KOSÉ’s future product development.
40.1%growth in KOSÉ international sales
Brand-wide figures reflect the client’s overall performance, not this project alone.
