For the Hong Kong Federation of Restaurants and Related Trades Charitable Foundation, we forecast the trends shaping the industry’s next three to five years.
1,100+ respondents25 industry expertsChinese, Western and Asian cuisines
The challenge
Social change and the pandemic created new behaviours across foodservice. The foundation wanted to find opportunities among the threats and help the industry thrive again.
Our approach
We heard from consumers, operators, frontline staff, managers and suppliers to map the challenges and solutions across the whole industry.
The result
A published trend report on human-centric dining, foodservice technology and new dining formats, with real success stories, distributed across Hong Kong.
10key trends identified
20+success stories published
10,000+report copies distributed
Brand-wide figures reflect the client’s overall performance, not this project alone.
