We explored how people across Asia live at home, and what they need, to inform IKEA’s next product range.
24+ home immersions7+ days in the field2 expert interviews per city
The challenge
Pain points differ across cultures and lifestyles. IKEA knew functional furniture well but needed to understand the solutions and trends that would make everyday life at home more meaningful across Asia.
Our approach
From China to Korea, Japan and Mumbai, we mapped user journeys and culture-specific touchpoints using our Life Immersion© method, which produces future scenarios, an innovation roadmap and an actionable playbook.
The result
Key insights and opportunities across nine business areas for IKEA’s next range, told through IKEA’s own design principles.
9business areas with new opportunities
19new IKEA stores in Asia
6.5%global retail sales growth
Brand-wide figures reflect the client’s overall performance, not this project alone.
