We explored the unmet needs of Chinese parents and children to guide Gululu’s digital product line.
The challenge
Gululu asked us to find opportunities for a new product or service from scratch.
Our approach
We grouped families’ needs into four areas: companionship, safety and wellbeing, education and habit building. A behaviour-tracking feature won over parents and teachers.
The result
Product-market fit for an interactive bottle that helps children build healthy hydration habits.
30,000bottles sold
70countries shipped to
Brand-wide figures reflect the client’s overall performance, not this project alone.
